Organon and Prasco Ink a Generic Supply Agreement for a Second Oral Contraceptive Product

For Immediate Release
Organon and Prasco Ink a Generic Supply Agreement for a Second Oral Contraceptive Product
- Prasco will market the triphasic oral contraceptive desogestrel/ethinyl estradiol tablets under the name Cesia™
- Cesia will be another important product in Prasco’s growing line of Prasco Authorized Generics
- Cesia is therapeutically equivalent to the brand Cyclessa®

Cincinnati, Ohio, August 30, 2004—Prasco Laboratories, a privately-held pharmaceutical company located in Cincinnati, Ohio, announced today it has entered into an agreement with Organon Ireland Ltd. for Cesia™1(desogestrel/ethinyl estradiol) Tablets. Cesia (pronounced SESH-?) is an authorized generic oral contraceptive, therapeutically equivalent to the brand Cyclessa®2 from Organon. Cesia will compete for generic sales with the first generic triphasic regimen product in this market segment. “We are very pleased to expand our relationship with Organon and add Cesia to our growing Prasco Authorized Generic product line,” said Prasco Chief Executive Officer E. Thomas Arington. “As a Prasco Authorized Generic, Cesia will provide brand quality at generic pricing. We expect Cesia to make a positive marketplace impact, offering pharmacists and consumers another alternative with distinct packaging benefits for both the pharmacist and the consumer.”

About Prasco

Founded by Arington in 2002, Prasco’s mission is to provide quality products and significant cost-savings to the consumer. Prasco is a leading multi-source marketing and distribution company that utilizes a versatile, horizontally-integrated business approach to efficiently link manufacturers to retailers to consumers. Prasco combines its intellectual property with the special capabilities of selected partners to realize opportunities and benefit consumers by finding and filling unmet needs within the pharmaceutical marketplace.

Prasco’s goal is to lead the field in bringing to consumers Prasco Authorized Generics, which are brand products sold under private labels. Prasco’s executive team has extensive experience working within both the brand and generic industries. A centerpiece of the company’s corporate capabilities is its sales/marketing and business development teams. Prasco’s product line is currently sold through the major distribution channels, including chains, wholesalers, and managed care providers.

The company operates from a 54,000 sq. ft. administrative office and warehouse facility and has complete control over product distribution management systems—including DEA-approved facilities for Schedule II-V controlled drug products.

About Organon
Organon – headquartered in Roseland, NJ, USA – creates and markets prescription medicines that improve the health and quality of human life. Through a combination of independent growth and business partnerships Organon strives to become or remain one of the leading pharmaceutical companies in each of its core therapeutic fields: reproductive medicine, psychiatry and anesthesia. Organon products are sold in over 100 countries, of which more than 60 have an Organon subsidiary. Organon is the human health care business unit of Akzo Nobel NV.

1 Cesia™ is a trademark of Prasco, LLC.
2 Cyclessa® is a registered trademark of Organon N.V. Organon, OSS The Netherlands

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CONTACT:
Jeff Zurcher, Advisor to the Chairman, Communications
Prasco Laboratories
513-618-3333
web site: www.prasco.com

 

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